VISUAL CODES:
Subject
Body Language and Facial Expressions
Jugging looking energetic.
Colour
natural colour (Green and gray) and yellow
Green is a positive colour.
yellow is for Safety and Visibility.
Location
The location is on top of a hill or a mountain.
TECHNICAL CODES:
Lighting
natural lighting used in that shot.
Camera Angle
extreme long shot emphasizing the mountains which surround the person.
Language Codes:
The slogan "NEVER STOP EXPLOARING." showing the person jugging on top of a hill and exploring nature.
(REPRESENTATION):
Gender and Sexuality Representation
personal independent.
setting goals.
priorities for the future.
Age Representation
between 20 to 30 many men have energy in this period of age.
Anchorage:
the person exploring his limitation using the slogan in the wild. he's body saying that he's not stopping yet because of the energy that adult have in that age of 30s.
VISUAL CODES:
Subject
A white Eruopean women wears a water prof worm jacket main ad (the North face).
Body Language and Facial Expressions
confidant
Colour
Main couleur is black, and white
colour black Sophistication, Elegance, Mood, and Expression
Clothing
the model wearing outfit for many purposes like going out, showing off, getting worm.
TECHNICAL CODES:
Lighting
using natural lighting
Camera Angle
medium shot showing some details surrounding the subject.
RE (PRESENTATION):
Racial Representation
whiter women look like a European.
Gender and Sexuality Representation
confidant women looking forward.
Age Representation
20s the age of exploring life and traying to break the roles that the parents made.
Anchorage:
to connect between language codes and her body. she is wearing a coat or a jacket to protect herself from cold and also to show that she's Reich.
VISUAL CODES:
Subject:
The skillful Boxer Mohamed Ali Known for his skills in the boxing ring. he was the best boxer in the world. adidas used him as a subject in this advert.
Body Language and Facial Expressions:
preparing to fight, his hand position is defensive.
Facial expressions sense of careful.
his eyes looking on his opponent eyes watching him carefully.
Colour
Main colours in the advert are Black, white, and red.
The colour red also represents Aggression, Intimidation, Energy, Power, and Psychological Advantage.
The colour white also represents Cleanliness, Neutrality, Visibility, and Contrast.
he background being a dark shadow to bring the focuse on the model and his clothing in order to maintain the audience focused on the clothing.
Props/Objects
The props used in this ad the use of shadow and light to focus on the clothing and Mohammed to encourage people (young Men) buying it.
Clothing
red jacket showing the brands logo and short with a white sneaker showing 3 black lines which represents adidas logo.
TECHNICAL CODES:
Lighting
The lighting in this image is very carefully chosen, reducing the light to focouse on red and white colures leading to models face, outfit, and the sneaker
Camera Angle
long shot showing his full body.
RE PRESENTATION:
Racial Representation
The person looks African.
Gender and Sexuality Representation
a strong man euphuizing challenge confidence, and willingness.
Age Representation
At the age of 30s people often completed education settling in with their career.
Establishing a level of independence.
Anchorage:
these clothing almost classic because of the person who's wearing it.
COMPARE & CONTRAST:
to compare between three similar subject which is clothing but different style of advert. Two of them outside while the other is inside of a studio. the one on studio looks like it's for a magazine because of the paper wrinkles. the use of different body language, jugging, standing, and sitting prepared for a fight.
reference list:
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