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t0320647

Week7: Introduction to advertising

Updated: Feb 25














1-Ford ____________________________________________________________________


  • Visual Codes:

[tent door]/door on the tent is framed as a care.

[ kayak]/exploring river/ risky/adventure.

[car]/transportation/ travel/ pollution.

[river]/ a place to relax/ explore/ hide/ catching fish/ washing cloths/ and drink water.

[Backpack]/ personal luggage/ fast travel/ short trip/



  • Technical Codes:

high key lighting/ less contrast, hopeful, trusting, and cheerful.

long shot type/ shows location subject and extra details.

Camera angle/ wide angle


  • Language:

  • Representation


  • Age:

30-39/ ITS AN AGE THAT SOME PEOPLE START THEIR PARENTHOOD.

20-29/ IN THIS AGE THERE GOING TO BE CAREER EXPLORATION, PERSONAL INDEPENDENCE, AND THERE WILL BE IDENTITY FORMATION LIKE LOOKING FOR THEIR OWN BELIEFS AND GAOLS.

  • Gender:

male/ TOUGH, SHOULDN CRAY, MAN IS BETTER THAN WOMEN IN MATH AND ANA SCIENCE












2-CR7

  • Visual Codes:

  • MOON: CONNECTED WITH SEA, INDEPENDENT LIGHT

  • PERFUME:

  • CITY:  Landmarks Nightlife and Entertainment

  • Language Codes:

  • "OWN THE NIGHT"/ clubing OR A DATE

  • TECHNICAL CODE:

  • LOW KEY LIGHT: dARK AND ELEGANT

  • MEDIUM SHOT: SHOWING MORE DETILS.


  • Representation


  • Age/ABILITY:

30-ADULTHOOD/ THE STERIOTYPE OF ADULT IS REPSONSIBILITY, STABILITY, AND LACK OF AUTHORITY.


  • NATIONALITY:

PORTUGUESE

THEY ARE KNOWN AS STRUGULING WITH THERE ENGLISH.


  • PLACE:

MIDNIGHT CITIES: STERIOTYPE, LESS PEOPLE OUTSIDE AND LACK OF SERVIC.


  • Gender:

MALE: CONFIDENT, INDEPENDENT













3-GUCCI


  • Visual Codes:

  • PERFUME:Occasional Scents, Fragrance Families AND BEAUTY.

  • BULDING: ABBANDONE OR HAUNTED.

  • GRACEDS: NATURE AND LIFE,


  • TECHNICAL CODES:

CAMEREA VIEW: MEDIUM SHOT, SHOUING LIMITED DETAILS


CAMERA ANGLE: EYE LEVEL AND WIDE.


  • Representation

  • Age AND ABILITY:

Lack of Responsibility, Focus on Partying AND Socializing




  • SOCIAL CLASS:
























4-BANK


  • Visual Codes:

BAG


LEAFS


CAT


NEWS PAPER


CHILED HANGER


STREET LIGHT


  • Language Codes:


  • Technical Codes:


lighting : high key level: bright, less contrast, and happy.


full shot type: showing full subject which is the women and what happening around her.


camera type: eye level


Representation



  • NATIONALITY

EUROPE

  • PLACE

STREET

  • SOCIAL CLASS

MID CLASS

  • Gender:

FEMALE/ TRADITIONAL STEROTYPES: THEY SHOULD BE IN THE CTCHIN, HOMEMAKER.

  • Socioeconomic:


  • ETHNICITY AND Race:

WHITE





















5-MSI

  • Visual Codes:

LAPTOP


MOTORBIKE


FACIAL EXPRESION


  • Language Codes:


  • Technical Codes:

low-key: level of lighting: showing serious, more contrast.

medium shot: showing some details but not all of it.

Camera angle: eye level, same level as viewer

  • Representation


  • Age:

ADULTHOOD

  • ABILITY


  • NATIONALITY

US

  • PLACE

IDK

  • SOCIAL CLASS

MID CLASS

  • Gender

 female / THEY ARE EMOTIONAL MOR THAN MAN. MOTHERHOOD: THERE PRIMARY ROLE IS TO BE CAREGIVER AND A GOOD MOTHER

  • Socioeconomic:


  • ETHNICITY AND Race:

WHITE

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